Evidence > Assumption
When a decision matters, assumptions aren’t enough.
Areas of work
Where to start
Four doors. Pick the one that matches your situation.
Career Decisions
You’re trying to figure out what you want from your career, where your experience fits, or how to explain what you have to offer.
Ask Sammie
You have a specific professional question or situation you want to work through and want 45 focused minutes to do it.
Sales & LinkedIn
You sell for a living and want to get better at discovery, understand how buyers make decisions, and use LinkedIn to build credibility before the sales conversation starts.
LinkedIn for Revenue Teams
You lead a team or organization and want your people asking better questions, building credibility with buyers, and using LinkedIn more effectively.
Why Sammie
As someone who has moved through three very different careers, I’ve had to figure out how my own experience transferred and how to explain why it applied in a different role or industry.
Across 29 years of work, I’ve interviewed suspects, helped students and parents think through education and career choices, interviewed and hired people, led teams, evaluated evidence, and and now use sales discovery conversations to understand buyers and how they make decisions.
I’ve been on both sides of the same question: What have you actually done, and how does it apply here?
The record
Three careers. Different settings. Evidence first.
- 12 years
- Law enforcement, including patrol supervisor and executive officer.
- 13 years
- Higher education admissions, including leadership roles such as Campus Director of Admissions.
- At 47
- Transitioned into B2B tech sales. Now a Strategic Account Executive.
- Master's
- in Organizational Psychology. It informs how I think about behavior and decision-making.
I’ve made a career move that cut my income roughly in half, and I’ve since closed seven figures in B2B tech deals. Both made me more careful about what I know, what I’m assuming, and what still needs to be answered.
Read the full storyHow I think
Three things I look for when a decision matters.
Evidence before conviction
Fear warns you. Pressure rushes you. Hope makes a bad fit look better than it is. None of them are evidence.
Name the actual decision
Sometimes the problem is the question itself. Getting the question right can do more work than any answer.
The job has to fit the life too
A role is a set of daily conditions. Compensation is one of them. So is what the job makes possible outside of work.
Career routing
What are you actually trying to do?
- I’m trying to make a career decision and need a way to think it through.Career Decision Self-Check
- I need to show how my experience fits a specific role.Career Story
- I want to work through a career decision directly with Sammie.Career Decision Intensive
- I’m not sure where to start.A short routing conversation
Where the thinking lives
Most of my writing happens on LinkedIn.
I publish there regularly on career decisions, buyer protection, discovery, and evidence-based thinking. This site is where those ideas turn into something you can use. LinkedIn is where I share the thinking in public.